Project:
Emerson Hathaway Corporation
Corporate Website Writing

Lead Writer:
Marty Lamers

Programming/Design:
Novus Sententia

Tools Used:
Office Suite 2000,
HomeSite, Dreamweaver4,
Photoshop, Illustrator
WinZip, Visio, Project, and Outlook
The Client's Needs:
Full Copywriting and content development to establish a unique and effective web presence for Emerson Hathaway Corporation.

Articulayers met with Bob Sparks, founder of Emerson Hathaway, to determine direction and scope of this project. Articulayers took Sparks' original text and ideas, and helped the company leader to shape his corporate image and establish corporate brand. Articulayers consulted the marketing team of Novus Sententia to establish and maintain image consistency, and worked closely with their creative and technology departments to ensure client satisfaction and site feasibility in every arena.
The company is currently using this site to provide B2B services for Home Depot and its vendors.

To view a document briefly illustrating this creative process:click here.