Project:
Leica Geosystems Geospatial Imaging
Web Marketing Specialist

Lead Writer/Development/Programming:
Marty Lamers

Tools Used:
Office Suite 2000, HomeSite, Dreamweaver MX, Visual Studio .Net, Internet research tools, Photoshop, Illustrator, Fireworks, ftp, and Acrobat
The Client's Needs:
Website development and site maintenance for company websites, and providing researched Solutions to support a wide range of corporate intentions.

Starting as an independent contract in Fall of 2003, Articulayers helped this International corporation until December of 2005 to populate and refine their website. Following 6 months of successful project completion, Articulayers accepted Leica's offer for a full-time position as e-Marketing specialist, a position served from August, 2004 through December, 2005.

In addition to daily website and intranet updates and content-manager duties, we developed a wide range of sales-support materials and methods of strategic optimization for this company. Dealing directly with internal and external representatives and vendors all over the world, we offered the Leica Geosystems corporation a more clearly defined path toward realizing ongoing Internet success.

  • Projects included everything from content writing/editing/review and webpage building through image processing, documentation, e-mail campaigning, and research for recommendations in new applications, products, and services to better meet both corporate and divisional intentions.
    Autonomously guiding a variety of projects from inception through delivery, Articulayers' direct role in the American marketing team strengthened the existing public web presence, and bolstered the effectiveness of this company's heavily trafficked intranet.

    To visit the Leica Geosystems Geospatial Imaging website: click here.