SEO Copywriter Information

Whether or not you are an SEO copywriter yourself, you can probably tell by looking at some of the pages in this website that there are some deliberate strategies I have used to improve the rankings of this site.

To make it clear to myself what is working and what is not (for now) in the world of search engines, I have fluffed-up this site using very simple and overt content-driven techniques. In doing so, I have not followed some of my own advice to aspiring SEO copywriters, which is to always make the material engaging and valuable to the user.

I know some of these pages are fairly wooden, and borderline spammy. I did this on purpose to see the effect, both on the spiders and on my users. Would I ever do this to a client's efforts? No. But for this website, which I have used primarily as an online portfolio, I feel like I can risk my traffic patterns for a while in an effort to learn more about my craft, and how the search engines work. The results have been pretty enlightening at times, and have allowed me to be able to better help my existing and future clients with real-world experience.

I truly love being an SEO copywriter. It's all I do, every single day of the week. The consummate nerd. The main reason I can keep finding work writing SEO-friendly webpages, is that ultimately, I am adept at improving each client's bottom-line. I may use the keywords to help bring customers into the site, but I have also learned to use research and careful writing to lead each visitor to a specific action once they have arrived.

Some things I have learned as an SEO copywriter

In the past 4 years, I have learned many things about how to build and manipulate the power of SEO-friendly websites. I have been lucky enough to work on some really big projects for companies that are undisputed leaders in this industry. Probably the most important thing that I have seen in this arena in the past couple years, is that "sticky" copy is where it's at...Period. Sure, you can boost your organic rankings by knowing how to target and harness the power of strong keywords and keyphrases. And yes, if you build it right, they will indeed come--often in droves. However, unlike some other SEO copywriters and search specialists whose work I have read, I don't simply pad weak pages with strong search terms to drive people in bulk to a specific page. Because I know that at the end of the day, traffic without user action never solves anything.

A hyper-focus on SEO tactics have made many businesses lose sight of the core reason that they have a website: to offer goods, information or services to their users. 9 out of 10 corporate websites looking for better search rankings are commercial websites looking to improve sales. Keywords may help to bring customers to a site, but solid copywriting is what inspires the user to act. Miss this critical component, and online success remains elusive.

As a seasoned SEO copywriter, I am always acutely aware of my intended ROI on a project. I need to know what we specifically want to accomplish, and what really spells sucess for each client. I am not alone in this approach--every freelance copywriter worth his or her salt will do the same. My clients appreciate the fact that I can blend these sales strategies with search strategies to make every page more powerful.

In the end, even as a proud SEO copywriter, I have come to view increased traffic like an appetizer, while increased sales are always the main course. My talent is in speaking for my clients with a voice that resonates with their users. That I am also able to understand and improve organic search engine rankings while I am selling, informing or servicing the user, is a bonus I am glad to offer to every project.

Click here to see 5 SEO Copywriter techniques I use.

Call (770)591-5526 or email today for a free consultation about how an SEO copywriter from Articulayers can bolster your next web project.
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