SEO Copywriting

SEO Copywriting is quite a buzzword these days, and for good reason. Because a good ranking in the search engines can quickly turn into more revenue for your business, smart companies are investigating the reach and the ROI from investing in freelance SEO copywriting. So before you start spending money on an SEO copywriter, it is good business sense to know a little about what to expect from SEO copywriting, and what should be interpreted as a legitimate cause for alarm.

What should you expect from SEO copywriting?
written by Marty Lamers, an Atlanta based SEO Copywriter of Articulayers

SEO copywriting is web copy specifically designed, written and implemented to improve your search engine rankings. It focuses on chosen (typically researched) keywords, strategically placed in the body copy of each page. Special attention is paid to certain elements of the writing--such as bullets, headlines and titles--for each unique element has its' own SEO value. A good SEO copywriter should know how these elements can be used together for you to be getting the most value from each page.

When it is done well, SEO copywriting appears no different than solid traditional copywriting. Search-friendly copy is also at its root effective copy that informs, sells or directs the user in a powerful way. You must have web copy that works on the most basic level. If you don't, any search efforts gained - even with a talented SEO copywriter on your payroll - are sure to be short-lived.

When SEO copywriting is treated as good copywriting first and then optimized for search results, you will be getting the most value from your investment. If your pages act only as lures for increased traffic but are not aimed specifically at the answering users' needs, you will lose. New users may click like crazy to get into your site, but they will just as quickly click out of it.

Conquering the legitimate fears of SEO Copywriting

FEAR: Keyword repetition, or "spamming keywords" as it is called. It was really easy for a while to stuff as many keywords as possible on every page of the website, and you'd rank well. This of course made all kinds of "SEO copywriters" appear in droves, ready to churn out millions of pages. Of course, the search engines were also following along and very soon they made these types of pages have an adverse effect. If you were found to be spamming keywords, rather than ranking well for a specific keyword, your page would suddenly (and often completely) disappear. This included blending text into the background colors, using fonts sized to make the copy impossible for a human to read, using non-related landing pages (called "doorway pages") and other "black hat" techniques, or shady ways people use to trick the search engines.

Solution: Ask your SEO copywriter about keyword density. Though this is not as crucial an element as it once was, it is still an important consideration in writing SEO pages. Depending on other mitigating factors, a strong SEO page should have a keyword density between 2-7%. Your SEO copywriter should be able to blend the targeted density seamlessly into the body copy of your page. If your writer has built enough SEO pages, they should know some methods to manipulate the density of your keyphrases to achieve a rich, beneficial saturation, not the fake value achieved by spam. Make sure that, keywords and density aside, each page satisfies a user's need in some meaningful way.

FEAR: Lack of clear direction. Creating keywords and search campaigns that are not driven almost completely by research is a good cause for alarm.

Solution:You must accurately target and plot out realistic strategies, and have goals that make sense. Research and analysis is a huge part of SEO work. If you have a creative that is trying to express themselves and appears to be using your web space as the medium, you might have good cause for looking elsewhere to get it done. There are plenty of good, free tools to help you find out all you need to know about what keyphrases are the money makers and the action-drivers in your industry...it is not out of line to ask your SEO Copywriter for help in research. It is important to clearly state your expectations, but research and analysis toward ROI is a good way to avoid creating ineffective and expensive SEO web pages.

FEAR: Search strategies that have an adverse effect. Content that in any way diminishes or impedes the user's experience is definitely not good SEO copywriting, and a legitimate cause for panic.

Solution: There is only one purpose of any website: to get the user to what they want. You should choose an SEO copywriter who clearly understands this idea. The individual's skills should encompass an ability to see web traffic as an opportunity, and know how to make the most out of every opportunity. When each step of your SEO campaign is driven by a desire to create a better user experience, you can use trained and experienced SEO copywriters to effectively bring your message to more users. The resulting success is a natural part of the flow, and the expected end of any well-researched effort.

The real bottom line on SEO Copywriting is, search engines change. What works today may not be the thing that works tomorrow, and so on. But one of the most consistent things to help any website to grow and succeed, is the right kind of writing to get it done. For successful commercial websites, SEO copywriting has become a must...because an SEO copywriter is trained and experienced in helping you to strategize, organize, and realize all of your greatest efforts in e-commerce and e-marketing.

Click here for some easy to use SEO copywriting tips.

Click here for more SEO copywriter info.

Call (770)591-5526 or email today for a free consultation about how some SEO copywriting from Articulayers can increase the return on your next web project.
Download a print-ready version of this web copy here.